Glint Creatives Logo

Marketing : +91 9043156777 | Follow Us : glint twitter glint facebook glint youtube

Brand Identity Development 101

So you've decided to give a facelift to your branding. Where do you start? What are the different items that needs to be included in your branding effort? How do you make sure the look is consistent over different media and at all times? This article will tell you everything you need to ensure you get a great result.

First, come up a colour scheme that suits your business. You may want to refer your logo (if you have one and intend to continue using it). A good colour combination evokes the senses and leaves an indelible impression. It could be harmonious, complementary, monotone or duotone pallette. This is very important. This is not a do-it-yourself exercise. If you're not sure about this, please seek the help of a great designer who has a sense for colour combinations.

Then, make a list of all the items you need to redo. Here's a list for you to get started:

The list

Business cards
Logo
Letterhead
Brochure
CD cover and labels
Folder
Envelope
Compliment cards
ID cards
Goodie bag / Carry bags
Invoice templates
Flyer

Typography

Then, choose a set of fonts. The fonts that will be used in headline, body copy, business cards, etc. These fonts will be consistently used in all your business communication: email, brochure, letters, flyers, website, etc. Your fonts and colour scheme and logo will all work together to create your branding.

How to make sure these are used with consistency?

Brand guide

Any branding exercise will yield fruitful results when they are used consistently, and with care and respect. A squeezed logo, for example, will leave the onlooker gasping and confused. When the branding guidelines of colour and spacing and size and proportion are violated frequently, people will lose respect for the brand. It works very subtlely and it affects the brand.

Okay, now you've been warned of the dangers of not following your branding properly, how to do ensure it's done correctly. Let's call the 'Brand and visual guidelines' to the rescue. Aptly named, it is what it suggests. The branding guide lists in the minutest, in certain terms how each branding element has to be used: the exact sizes, minimum sizes, spacing, colours, typography, margins, logo variations, alternative colours, etc. This guide will also clearly define incorrect usage. This guide will include plenty of examples so there is no ambiguity in understanding. You can simply hand this guide to even a fairly inexperienced designer and still get good work done from them.

This guide will also include layout suggestions.

You can also include tone of voice to be used in your communications: personal, professional, authoritative or friendly. This defines the personality of the brand. It can be anything you choose, but just make sure it is consistent.

Follow the above tips and you will be on your way to giving a powerful, memorable and consistent branding to your business.

If you need any help developing an awesome brand identity, please contact Glint Creatives at info@glintcreatives.com

Previous Blog Next Blog


Online Brand Communication

A brand becomes a brand only when it successfully creates mind space. To effectively communicate your brand image and USP is quiet difficult today as the level of competition is so high. Then again, there are hundreds of ways through which you can win peoples hearts, thanks to the ever expanding digital media. The growth of this media has helped bridge the gap between the brand and consumers by enabling companies to build better rapport with their customers.

The digital media provides a company an online business address. By creating websites and blogs, the company not only increase visibility but also improves marketing of the products. It is important to keep close contact with the end user of a product so that a company can track the progress and limitations of their products. This is why 90% of the world’s organizations manage social media accounts (Facebook Pages, Twitter, etc). One might have to incorporate most of these communication methods to get across to the audience. The brand communication must be able to convince the audience that your brand is the one apt brand for them.

Building a brand is not as easy as you can say it. It includes a lot of scrupulous effort including research which would help in finding the niche and positioning your brand accordingly. Your brand is the source of a promise to your consumer and it is the fundamental part of your business communication.

×

Blog for you Business

The emergence of SEO (search engine optimization) as a tool for internet marketing has made blogging as one of the effective tool for business communication. And you thought blogging was a personal activity?!

Yes, blogs were initially a personal affair, but a few special characteristics have made it dear to business users. One of the most important aspect of blogs that makes it a business organization’s favourite is that it is very cost-effective and yet successful method to reach prospective customers. Blogs are easily accessible and simple to use. You do not require technical knowledge to handle your corporate blog.

Blogs also facilities to disseminate information according to the users need. Through blogs, the owner can send as many messages and articles as he/she wants .Each article has a separate link which allows restricted viewership. Blogs enable the viewers to post comments and therefore it encourages quick and effective feedbacks. It attracts search engine optimization; the organization will be easily visible in the internet. Because blogs enhance both internal and external links, a viral effect is generated which makes it easy to share information.

Yet, it is important to understand the content of corporate blogs. Not everything related to a brand or a product is a relevant content to your blog. It always better to ask an experts opinion in such matters. Glint Creatives is professional digital media solution providers. Ask us for more information on impressive blogging for you business. www.glintcreatives.com

×

Brand Identity Development 101

The emergence of SEO (search engine optimization) as a tool for internet marketing has made blogging as one of the effective tool for business communication. And you thought blogging was a personal activity?!

Yes, blogs were initially a personal affair, but a few special characteristics have made it dear to business users. One of the most important aspect of blogs that makes it a business organization’s favourite is that it is very cost-effective and yet successful method to reach prospective customers. Blogs are easily accessible and simple to use. You do not require technical knowledge to handle your corporate blog.

Blogs also facilities to disseminate information according to the users need. Through blogs, the owner can send as many messages and articles as he/she wants .Each article has a separate link which allows restricted viewership. Blogs enable the viewers to post comments and therefore it encourages quick and effective feedbacks. It attracts search engine optimization; the organization will be easily visible in the internet. Because blogs enhance both internal and external links, a viral effect is generated which makes it easy to share information.

Yet, it is important to understand the content of corporate blogs. Not everything related to a brand or a product is a relevant content to your blog. It always better to ask an experts opinion in such matters. Glint Creatives is professional digital media solution providers. Ask us for more information on impressive blogging for you business. www.glintcreatives.com

×